Jenn had multiple goals for her site – to present her newest book (Borderless), to present herself as a versatile author (both YA and adult, fiction and non-fiction), and to promote her services as a presenter and speaker. For the Home page, we decided it was important to use her portrait (gorgeous!) to convey her brand. I also created a panel for her newest book and included a carousel to showcase her earlier work. Below that, we added information about her speaking experience and services, promoting her new venture, Story Bridge. At the bottom of every page, I included a prominent footer with social media and Mailing List buttons to encourage visitors to stay in touch.
Jenn’s original site had a TON of content, making for super long pages and a lot of repetition. Our goal was to condense and reorganize everything in a logical manner, eliminating redundancies. You’ll find book-related content on the individual book pages, sections for Videos, Podcasts, and Radio, as well as easily accessible information about her speaking services, including past/sample events, FAQ, and how to book a visit. All roads (buttons!) lead to connecting with Jenn!
